John Mora Williams

John has been building sectoral solutions and public policies for the competitive development of the tourism ecosystem and its impact on society and territory for more than 30 years. His main area of interest is the design of sectoral models for accelerating digital and green transitions, integrating all stakeholders to project scenarios and define operational frameworks for the evolution of tourism towards new competitive and development models. He is an expert in the tourism domain in the combined aspects of strategy, technology and innovation. He has developed his expertise for governments and corporations in more than 11 countries and international organisations. He defines the vision for scalable change projects, knowledge transfer models and builds leadership and team management capacity for sectoral projects at national and regional level.